Axis

Axis, trading as The Axis Agency, is an integrated marketing agency that helps brands reach a more diverse American public. Wholly owned and run by minority owners, it works from West Hollywood and belongs to the Interpublic Group network. Its campaigns work across many channels and are built around culture, language and community.

What Axis does

• Strategy and insights: audience identification, qualitative and quantitative market research, segmentation, focus group testing and digital journey mapping.
• Creative and content: messaging design and production of broadcast, print, outdoor and digital content.
• Paid and earned media: media buying and management, measurement and analytics, and media relations.
• Community and experiential: community outreach, consumer events, social activation and influencer partnerships.
• Language support: a language and consistency database plus file management tools for multilingual work.

Who it works with

Its clients are brands and organisations trying to reach Hispanic and other multicultural audiences in the United States. It cites work for Covered California, the state's health insurance marketplace, where its campaigns supported enrolment.

Key facts

• Based in: West Hollywood, United States
• Ownership: wholly minority-owned and managed
• Network: part of the Interpublic Group of Companies