Burrell Communications

Burrell Communications is an advertising agency in Chicago that describes itself today as a subcultural agency. Its premise is that brand momentum travels through people, and that small cultural groups often shape what later becomes mass demand. The agency has long focused on Black consumers and on audiences it calls transcultural.

What Burrell Communications does

• Brand strategy: research into culture and audiences that informs how a brand positions itself.
• Creative: advertising concepts and campaigns built for specific cultural groups.
• Storytelling and content: brand stories and experiences meant to be shared across social channels.
• Multicultural marketing: work aimed at Black consumers and other diverse audiences across generations.

Customers and markets

Brands that want to reach audiences such as Millennials, Gen X and Boomers, including groups the agency names as financially underserved, socially conscious, car enthusiasts and sneaker fans.

Key facts

• Based in: Chicago, United States
• Experience: more than 40 years in advertising, according to its earlier site
• Values: creative curiosity, accountability and brilliance