Semrush

Semrush offers a set of tools that help brands get found in search engines, AI answers, ads and social channels. The Boston-headquartered company was founded in 2008 and became part of Adobe in April 2026, telling customers their services and agreements would stay as they were for now.

What Semrush offers

• SEO — keyword discovery, analysis of backlinks, tracking of rankings and technical audits of websites.
• AI Visibility — tracking of how often and where a brand is cited in answers from large language models, measured against competitors.
• Traffic and Market — competitor benchmarking, trend tracking and audience insight.
• Content — topic research and scoring of articles for search and AI readiness.
• Local and advertising — Google Business Profile management, directory listings, and tools for Google and Meta ad campaigns.
• Semrush One, API and MCP — a combined SEO and AI search plan, API data access, and a connector that brings Semrush data into AI assistants.

Who it works with

It serves businesses of many sizes, including SaaS and B2B tech firms and enterprise brands working across several markets. The company reports more than 28 million users.

Key facts

• Based in: Boston, Massachusetts, United States
• Founded: 2008
• Owner: Adobe, since April 2026
• Team: more than 1,700 staff in North America, Europe and Asia
• Other services: AI PR and social tools for outreach, press tracking and post scheduling