SpendO

SpendO is a promotion planning tool for category managers. It uses artificial intelligence and trade spend optimisation algorithms to work out how promotional budgets should be allocated. The stated aim is a better return from every promotion that planners run.

What SpendO offers

• Promotion planning — helps planners decide which promotions to run and when.
• Trade spend optimisation — applies algorithms to the allocation of promotional spend.
• Return focus — guides planners towards promotions with a stronger payback.
• AI planner — the planning engine is described as based on artificial intelligence rather than manual spreadsheets.

Who it works with

Category managers in consumer goods and retail who plan trade spend and promotions.