Promomash

Promomash is a trade management platform and service for consumer packaged goods brands. It was started by a founder who had run his own skincare brand, and it has operated since 2015. The company helps brands plan and control trade spend in three areas.

What Promomash offers

• Trade promotion management — keeps customer contracts in one place, plans promotions on a calendar and compares plan with actual spend.
• Deduction management — handles coding, validation, dispute and recovery using automation with human specialists.
• Field marketing — plans, schedules and staffs in-store demos and events, and manages brand ambassadors.
• Field sales management — tracks rep activity, reports and planned versus actual performance.

Who it works with

CPG brands, from smaller emerging names to larger firms, including field sales managers and brokers.

Key facts

• Founded: 2015, per the site
• Related brand: CPGenius for demos and events