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Trade Promotion Management Software

Exceedra

Trade promotion, retail execution and supply chain software for consumer goods manufacturers and distributors

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About Exceedra

Exceedra is a software company that works only with consumer goods manufacturers and distributors. Its products aim to make sales and distribution work more efficient and better planned. Delivery is handled by trained, certified consultants.

What Exceedra offers

  • Trade promotion management and optimisation — manages promotion activity to improve forecasts and cut revenue leakage.
  • Retail execution — monitors and measures performance at store level and equips field sales teams.
  • Sales and operations planning — planning tools for sales and supply.
  • Revenue management — features that support margin and revenue.
  • Supply chain execution — data-led handling of inventory, warehouse space and cycle counting.

Who it works with

Consumer goods manufacturers and distributors, with solutions matched to size, route to market, category or region.

Profile written by TrustList from the business's own published information, Oct 2026.

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