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About Si-DAX for CPG

Trade spend analysis and outcome forecasting for consumer brand manufacturers. Powered by Artificial Intelligence. Si-DAX for CPG collates and harmonises data from internal business systems ( ERP, CRM etc) with 3rd Party market data ( eg Nielsen) and Big Data (eg social media, news and weather) to provide real-time and predictive alerts, next action recommendations and on-the-fly scenario modelling that allow trade marketing teams to launch and manage profitable trade promotions with confidence

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