A3 TPM (Agena3000)

A3 TPM, part of the Agena3000 range, is a trade promotion management tool for manufacturers. It follows the commercial agreements a manufacturer signs with retailers. These deals can be costly, so the tool tracks them closely.

Main features

• Back margin control: shows the effect of each agreement on rear margins.
• Real-time monitoring: follows forecasts, advertising participation invoices and promotional operations from a dashboard.
• Indirect cost reduction: aims to cut the indirect costs of agreements.
• Sales monitoring: tracks sales against agreements.
• Return measurement: removes manual calculation when measuring return on investment.

Manufacturers need a dependable way to handle these agreements, since a lack of close monitoring can erode margins.

Customers and markets

Manufacturers that sell through retailers.