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Trade Promotion Management Software

SAP Trade Management

Trade promotion management software from SAP for budgeting, planning and promotion execution

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SAP Trade Management cover

About SAP Trade Management

SAP Trade Management is trade promotion management software from SAP. It helps businesses handle budgets, planning for customers and programmes, and the running of promotions. It is a module in SAP's wider suite of enterprise applications.

Main features

Budgeting: plans and tracks the money set aside for trade promotion.
Customer planning: sets out what will be done with each customer.
Programme planning: organises promotional programmes.
Promotion execution: supports carrying out the plans in the market.

Customers and markets

Sellers, such as consumer goods makers, that run promotions with retail and trade customers. SAP says its software serves customers in all industries.

Key facts

Vendor: SAP
Category: trade promotion management software

Profile written by TrustList from the business's own published information, Oct 2026.

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Categories & features

Rankings

As of 2026-10-07. Organic ranks only; sponsored placements are never ranks.

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