Rival IQ

Rival IQ gives digital marketers analytics and competitive intelligence for social media. It compares a brand's results against competitors and industry benchmarks so teams can spot trends and opportunities. It is now part of Quid, which adds brand-perception data from sources beyond social platforms.

What Rival IQ offers

• Competitive analysis: side-by-side performance against rival brands.
• Social posts analysis: which content performs well across the major channels.
• Social media audits and reporting: customisable reports, exportable or sent by email on a schedule.
• Alerts: in-app and email notices when a competitor posts high-performing content.
• Features: influencer tracking, hashtag analytics and boosted post detection.

Who it serves

Agencies, consumer packaged goods, health and beauty, higher education and nonprofits, each with a dedicated page.

Key facts

• Parent company: Quid
• Live benchmarks: alcohol, retail, higher education, skincare, makeup, sports teams and nonprofits