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Social Media Analytics Tools Software

Sotrender

Social media analytics, benchmarking and reporting across paid and organic channels for agencies and brands

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  • Content Management
  • Analytics
  • Multi-Account Management
  • Conversion Tracking
  • +9 more
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About Sotrender

Sotrender is a social media analytics platform for marketing and sales teams. It collects paid and organic performance from social channels, compares it with competitors and produces ready reports. The firm also sells custom analyst-led services.

What Sotrender does

  • Channel analytics: reach, engagement, content performance, audience demographics and customer service metrics for Facebook, Instagram, TikTok, LinkedIn and more.
  • Competitor benchmarking: organic and paid results compared with rivals and the wider industry.
  • Automated reports: white-label monthly or weekly reports that agencies can hand to clients.
  • Advertising tips: automated suggestions for improving campaigns.
  • Advisory services: custom data work, industry indexes and a unified digital dashboard.

Who it serves

Agencies and brands. Its site mentions clients in dozens of countries.

Key facts

  • Networks covered: Facebook, Instagram, TikTok, LinkedIn and YouTube
  • Other tools: influencer profile checks before a collaboration

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

  • Content Management
  • Analytics
  • Multi-Account Management
  • Conversion Tracking
  • Customer Targeting
  • Customizable Reports
  • Multi-Channel Data Collection
  • Web-Based, Cloud, SaaS
  • In Person
  • Live Online
  • Documentation
  • Business Hours
  • Online

Rankings

As of 2026-10-06. Organic ranks only; sponsored placements are never ranks.

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