Rival IQ

Rival IQ lets digital marketers measure their social media accounts and compare them with competitors without needing a data scientist. It is now part of the Quid group, which adds wider data on how brands are perceived.

What Rival IQ offers

• Competitive analysis — side-by-side comparison of a brand's social channels with its rivals.
• Post analysis and audits — engagement trends and quick social audits using complete channel data.
• Social listening — mention and sentiment tracking across millions of sources.
• Reports and alerts — custom reports exported on a schedule by email, even to outside clients, plus alerts when rivals post content that performs well.
• Integrations — social metrics fed into other apps and connected services.

Who it works with

The platform is aimed at digital marketers and agencies. Each team member can have a separate login, and reports can use a client's brand colours. A free head-to-head report against one competitor on TikTok, Instagram, Facebook or Twitter is also available.

Key facts

• Based in: United States
• Group: part of Quid
• Trial: 14 days, no card needed