Metricool

Metricool is a social media management platform that puts planning, publishing, measuring and reporting in one workspace. It is used by individual professionals, agencies and brands who want to spend fewer hours switching between tools. The company is a partner of Google, Pinterest, Meta, LinkedIn and X.

What Metricool offers

• Content planner — drag-and-drop calendar with previews for each platform and suggested times and hashtags.
• Analytics — graphs of results across social channels, blogs and ads.
• Inbox — reply to comments from one place.
• Competitor and influencer analysis — see what works for others and judge possible partners.
• SmartLinks — a link page to send more traffic to chosen content.
• Reports — visual reports built quickly for clients or teams.

Who it works with

Social media managers, agencies and businesses of any size.

Key facts

• Support: answered personally rather than with canned pages
• Partnerships: Google, Pinterest, Meta, LinkedIn and X