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Social Media Analytics Tools Software

Talkwalker Analytics

Social listening and media monitoring platform, now Lumen by Talkwalker, for marketing, PR and insights teams

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About Talkwalker Analytics

Talkwalker Analytics is a social listening and consumer intelligence platform that has been renamed Lumen by Talkwalker. It follows online conversations across social networks, news sites, blogs and forums so brands can see how they are discussed. The rename reflects work to bring Hootsuite and Talkwalker closer together.

What Talkwalker Analytics offers

  • Social listening — tracks mentions and sentiment as they happen.
  • Media monitoring — measures brand performance and supports PR and content planning.
  • Social benchmarking — compares results with competitors and industry norms.
  • AI analysis — processes large volumes of consumer signals.

Who it works with

Marketing, PR and insights teams, including agencies. Use cases include brand management, campaign strategy, competitive intelligence, customer experience, market research and trend analysis.

Key facts

  • Now known as: Lumen by Talkwalker
  • Language coverage: 187 languages, as stated in earlier material

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

What the business tells TrustList

Stability: major incidents
1 incidents measured

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