AOC Marketing Research

AOC Marketing Research runs a qualitative research facility in the Charlotte metropolitan area of North Carolina. It recruits respondents to a client's specification and hosts focus groups, interviews and product tests in its own suites. Moderators quoted on its site praise its recruiting and show rates.

Services

• Focus groups: group sessions held in the company's viewing suites.
• In-depth interviews: one-to-one research sessions.
• Taste tests: food and drink testing, a service run for more than thirty years.
• Central location and home-use tests: product testing on site or in respondents' homes.
• Mock juries: simulated jury panels for legal research.
• Respondent recruitment: finding participants who match each study's criteria.

Who it serves

Its clients are research firms and moderators who want to study a market whose demographics mirror the US South and the wider country.

Key facts

• Based in: Charlotte, North Carolina
• Facility: four suites with private client lounges and separate entrances
• Experience: more than thirty years of taste testing