Accuracy Market Research

Accuracy Market Research is an Irish research agency working in both qualitative and quantitative methods. Its team has more than 25 years of research experience, with a particular focus on health and lifestyle studies, and several members previously worked in the research division of Drury.

Services

• Voice consumer panel: a digital panel of over 30,000 people representing the Irish public, which the firm says was the first of its kind launched in Ireland.
• Brand and reputation tracking: ongoing measurement of brand health and corporate reputation.
• Advertising research: pretesting ads and tracking campaigns once they run.
• Customer experience and employee engagement: surveys and benchmarking of customers and staff.
• New product development: research to test and shape new products.
• Qualitative methods: consumer video capture, face-to-face interviews and online community research.

Customers and markets

Accuracy works with private and public sector clients in healthcare, FMCG, banking and finance, insurance, utilities, charities, education and travel. It says it has served over 100 clients and shapes studies around smaller budgets.

Key facts

• Based in: Ireland
• Experience: more than 25 years in market research
• Membership: team members are elected members of the Market Research Society