Accuracy Market Research

A Dynamic Full-service Market Research Agency

“We sort through the noise so you don’t have to” Check Out Our Video on “Living in Ireland”  to see how people find living in Ireland today!

The Accuracy team combines over 25 years market research experience, working with some of the world’s most successful brands.

Although we work across multiple sectors, our purpose remains the same- to deliver actionable insights to drive your brand/business forward .

Why Work with Us?

If we had 30 seconds to tell you about our company we would tell you we are experts in health and lifestyle research with over a 100 satisfied clients but as we have a little longer, here’s something more...

Very few or our clients are loaded! So unlike traditional market research agencies, we provide a boutique offering which allows us to customise the research approach to fit your budget [read more] Traditional market research companies are not known for their nimbleness But Accuracy is proud of the fact that our research timelines and service flows are super-quick compared to traditional players [read more] Rather than be threatened by digital technology we embrace it in all its forms

That’s why we offer consumer video capture, real world interviewing and research with on line communities as part of our offering We were the 1st Irish market research company to launch- Voice, our digital panel of over 30,000 consumers that is nationally representative of the Irish public [read more] With over 20 years experience in qualitative and quantitative research our team has worked across a broad range of sectors including healthcare, fmcg, banking and finance, insurance, utilities, charities, education and travel etc

In that time we have acquired a wealth of expertise and knowledge that we seek to bring to every project [read more]

We see the Bigger Picture

Traditional research companies can often ONLY see the world through the lens of market research Our team members bring a much broader outlook gained from previously working in the Research Division of Drury, one of Ireland’s premier communications companies [read more] Our track record across the private and public sector speaks for itself Our team are elected Members of the Market Research Society (AMRS) and fully comply with the MRS Code of Conduct [read more]

To treat you as a, “true”, partner in the research process

To explore and challenge your research brief

To bring creativity and focus to the research project

To exceed your expectations

Hugh Ryan, Chief Marketing Officer Paddy O Connell - Director Restructuring & Recovery

Pfizer Healthcare Ireland (EHB)

John Molony Managing Director, Pfizer Healthcare Ireland (EHB) Deborah Ryan, Head of Marketing

Some of Our Clients

Barry is the MD of Accuracy and brings with him 20 years’ experience of working for many of the world’s leading brands A trained Counselling psychologist (TCD) with a further degree in psychology and an MSc in marketing, Barry brings a unique expertise to understanding what drives human behaviour and purchase decisions He is a pioneer

Michael joined Accuracy from Drury Research where he headed up our field department having complete responsibility for managing the entire field force and the quality control of all projects Mike graduated from Waterford Institute of Technology, with a degree in marketing and an MBS Michael has 10 years research experience managing both