CSG

CSG, full name Consumer Search Group, is a market research agency founded in Hong Kong in 1982 and an early mover in research across Greater China. Through the WIN network of independent research firms it now also runs studies beyond the region, and it publishes surveys on topics such as luxury spending and consumer sentiment.

Products and services

• Qualitative research: group and in-depth research methods.
• Quantitative research: survey design, fieldwork and detailed data analysis.
• Branded solutions: its own packaged research products.
• Research facilities: rooms and facilities for fieldwork.
• Published reports: joint studies with partners, such as China luxury forecasts and beauty reports.

Who it serves

CSG serves clients in automotive, education, financial services, FMCG, food and beverages, gaming, healthcare, housing, IT, luxury goods, transport and travel.

Key facts

• Based in: Hong Kong
• Founded: 1982
• Team: three research teams with more than 30 research professionals, plus over 300 full- and part-time interviewers
• Standards: ISO 9001 since 2003 and ISO 20252 since 2017; follows ICC/ESOMAR codes
• Network: member of WIN, the World Independent Network of Market Research