Generate Design

Raleigh, North Carolina is home to Generate Design, which combines website design and development, graphic design and branding. Working since 1998, it creates logos, identity systems, brand style guides, websites, advertising, apps and display work. Entrepreneurs, growth-focused companies and larger brands all count among its clients.

Brand identity and style guides

The firm builds brands on a strong foundation: logos, corporate identity systems and graphic standards manuals, and it checks the brand regularly for consistency. Its BrandCompass method is the name it gives its brand-building process.

Websites and online presence

Custom designed websites, digital advertising, e-marketing, social media management and search engine optimization help businesses create or improve their online presence. Some sites include database integration, and some clients are set up to manage their own site once it is launched.

Mobile apps for iPhone and Android

App design covers discovery, rendering, wireframing and the design of user interfaces and user experiences for iPhone, iPad and Android apps. The firm works with people building new businesses as well as with established companies that want to add an app.

Advertising, print and media

Digital and social advertising sits alongside print advertising design, including brochures, ads and mailers. Video advertising campaigns, copywriting, media placement and public relations complete the advertising offer.

Environmental and display design

Branded physical spaces and display work are part of the firm's design practice, so a brand's look carries from the screen into the places where customers meet it.

Selected client work

Recent work for clients includes a brochure comparing a John Deere Gator with a competitor's model, a talent portrait campaign for Invisalign, a logo for Blue Soul Maui, the grand opening campaign for an aloft hotel, the Deere and Company Mercantile identity, and snack packs for Sunkist. The firm's community work includes support for Make-A-Wish in eastern North Carolina.