First Launch

A full-service agency from Bangalore

Working with startups and enterprise companies from Bangalore, India, First Launch calls itself an integrated digital marketing agency. It describes itself as an integrated provider in which marketing, technology and design sit within one team, so that a brand's unique proposition is presented across digital channels. The agency says it aims to help clients build and scale their businesses globally through modern design and marketing based on return on investment, and it reports working with more than 250 brands.

Websites that balance function and appeal

The agency designs and develops websites intended to be both functional and attractive. Its development work includes WordPress sites, theme-based builds, Shopify and WooCommerce stores, eCommerce websites and landing pages. Its message is that a site should attract attention to a brand's unique selling proposition while also being easy to use and to find.

Search optimisation and paid campaigns

The SEO service covers on-page and off-page work, a full audit, keyword research and planning, performance and content optimisation, image and metadata work, and link building. The aim is to grow unpaid traffic. Paid campaigns run across Google Ads, Bing Ads, social media advertising, e-commerce and shopping ads, with campaign management, bid optimisation and reporting. These are aimed at visitors who are most likely to convert, the agency says.

Social media and email

Social media marketing covers Instagram, Facebook, LinkedIn, Twitter and YouTube, with content planning, creation and engagement campaigns. Email work includes setting up and customising email tools, cleaning and building lists, designing templates and running drip campaigns that follow up on the people who have signed up.

Healthcare and patient acquisition

The agency has a dedicated healthcare offer for hospitals and clinics. It covers full-funnel marketing, patient acquisition strategy, local search for clinics and hospitals, reputation and review management, and the integration of appointment tracking with a customer relationship system. Doctor and clinic content is produced for the service, and the site says lead handling is set up to be HIPAA-compliant. The agency reports a rise in patient footfall for one healthcare client, presented as a case study.

Results the agency reports

The agency's case studies are presented on its site and cover search rankings for competitive keywords, return on ad spend for a competitive exam brand, and organic lead generation for other clients. These are the agency's own figures, and the site describes its approach as a return-led one rather than a focus on vanity measures.