Creative Crest

Creative Crest began in Bangalore on 27 September 1999 as a communications agency with a technology slant. Today it handles public relations, influencer marketing and wider marketing communication, working mostly in India while serving international corporations and agency networks. Early clients included Wipro, Microland, MSN and Yahoo.

What Creative Crest offers

• Public relations — media relations and retained agency-of-record work, such as its long engagement with LeasePlan India.
• Strategic communication — communication planning for corporations, associations and government bodies.
• Investor engagement — communication aimed at investors.
• Influencer marketing — campaigns such as one to promote Singapore; it set up a digital and influencer practice in 2005.
• Marketing communication — campaigns across media and digital channels.
• Specialised services — including a newswire service for agencies, clients and media, launched in 2004.

Who it works with

Technology remains a core sector, and the agency also covers pharma, retail, fashion and lifestyle, property, education, manufacturing, mining, trade, B2B and consumer brands, and associations. It managed the 350 Years of the Taj Mahal programme for India's Ministry of Tourism and partners with networks such as Worldcom Public Relations Group, with no exclusive tie to any one.

Key facts

• Based in: Bangalore, India
• Founded: 1999
• Networks: Worldcom Public Relations Group, Public Relations Network, Travel & Lifestyle Network