Fountainhead Strategy

Fountainhead Strategy is a market research and consumer insight firm based in Madison, Wisconsin. It looks past raw data to the human reasons behind buying behaviour, then helps brands act on what it finds. It also shares its thinking publicly through a think tank section of its site.

Services

• Voice of the customer research: studies how customers see a brand and what they want from it.
• Brand positioning: its Soul Purpose approach to defining where a brand stands.
• Consumer insights: research that helps brands build real links with their audiences.
• Action planning: support turning research findings into next steps.

Who it works with

Brands seeking deeper understanding of their customers.

Key facts

• Based in: Madison, Wisconsin
• Focus: qualitative, human-centred market research