Group C Digital

Group C Digital is a digital marketing and consulting firm in Des Moines, Iowa. It reviews an advertiser's digital or traditional media plan and advises which channels deserve the budget. The firm says it has spent more than twenty years running and measuring online campaigns.

Products and services

• Campaign management: planning, placing, optimising and measuring media so spend is efficient and can be tracked.
• Search visibility: optimisation aimed at ranking on Google and Bing and also appearing in AI-generated answers and chat tools.
• Online and offline attribution: reporting on website conversions or on visits to physical stores.
• Multi-format media: television, connected TV, audio, social and search advertising.
• Reporting: weekly or monthly updates measured against each campaign's goals.

Who it works with

The firm works with advertisers who want a tailored media strategy, partnering with large digital platforms to supply audience and data.

Key facts

• Based in: Des Moines, Iowa, USA
• Experience: more than twenty years in digital marketing, by its own account
• Focus areas: programmatic, lead generation, social media, email and native advertising