2insights Research

2insights Research is a full-service market research and consulting company based in Birmingham, UK. It runs research projects for clients in the UK and abroad, and handles fieldwork on its own or as part of a larger study.

Products and services

• Qualitative research: interviews and group work, offered as full projects or standalone data collection.
• Quantitative research: survey-based data collection across many countries.
• Survey programming: building online questionnaires on a range of survey tools.
• Analytics and reporting: turning collected data into findings and reports.
• Consulting: market understanding and decision support for business planning.
• AI-assisted research: chatbots and virtual moderators that engage recruited respondents and analyse answers as they arrive.

Who it serves

The firm covers a long list of sectors, including automotive, animal health, banking, chemicals, consumer goods, healthcare, energy, food and drink, government, pharmaceuticals, medical devices, telecoms, retail and travel. It also runs consumer and healthcare panels.

Key facts

• Based in: Birmingham, UK
• Experience: more than 14 years
• Reach: data collection in 67 countries, with access to about 9 million respondents
• Standards: follows the ICC/ESOMAR code on market and social research