1st Click Consulting

Search marketing for small companies, from Denver since 2002

Founded in 2002 in Denver, Colorado, 1st Click Consulting does internet marketing. It describes its services as affordable internet marketing for small companies with big plans, and says its team includes certified SEO professionals, pay-per-click specialists and social media marketing experts. It also offers mobile marketing and has the communications experience to blend online and offline marketing, and it builds websites on WordPress and Joomla that are meant to appeal to search engines and people alike.

Why it says SEO now goes further

When the firm started, optimizing a site so that search engines could index it for the right phrases was enough. It now argues that search engines weigh many more signals: whether a site displays well on mobile devices, whether it informs and engages visitors, and whether the company behind it has a visible presence on related websites and social media. Because only ten sites appear on the first page for most phrases, the firm tries to influence as many of those signals as it can, and customizes the work for each client. For some, social media matters most. For others it is citations and links outside their own site, or a more informative website.

What a monthly consulting package covers

The package includes traffic and ranking reports, results reports for pay-per-click and social media where a client uses them, and up to an hour of phone or email consultation as needed. The firm sees its main value as acting as part of the client's marketing team over time: it monitors online activity, watches competitors, and helps with reputation monitoring and management, a full-time job that owners and executives rarely have time for.

Rankings, honesty and who it works with

The agency does not guarantee rankings, saying it knows of no legitimate SEO firm that does. It reports that most clients reach page one for fifty or more relevant phrases, and that long-standing clients hold page one positions for over a hundred.

It works with businesses that have outgrown having no marketing help but do not employ an internet marketing team, from small local firms to companies marketing nationally and internationally. Its clients have included manufacturers, wholesalers, service providers and retailers, and most already have a professionally built website that is not yet enough on its own.

1st Click Consulting is an internet marketing agency in Denver, founded in 2002. It aims its services at small and medium-sized companies that want to compete online, including organisations that are uneasy with technology. The team holds SEO certification and also blends online campaigns with offline marketing communication.

Products and services

• Search engine optimisation: keyword research on real search phrases, site optimisation and wider presence building, tailored to each client's competition.
• Pay-per-click advertising: managed paid search campaigns.
• Social media and mobile marketing: campaigns on social platforms and for mobile users.
• Website design: sites built on WordPress and Joomla that are optimised for search and easy for owners to run.
• PR and article marketing: press and article work to support visibility.
• Advice and training: teaching clients how to use their web tools.

Customers and markets

Small and medium-sized businesses, including those with limited technical confidence.

Key facts

• Based in: Denver
• Founded: 2002
• Platforms: WordPress, Joomla