1st Click Consulting - Digital Marketing Company
1st Click Consulting
SEO stands for Search Engine Optimization In traditional search engine optimization, a website is optimized specifically to make it easier for the search engines to index the website for relevant keyword search phrases When 1st Click Consulting was founded in 2002, that alone was enough to get results for our clients
Although that is still important, today SEO must go beyond that Search engines like Google and Bing want to highlight websites and companies that might be considered “best in class ” Those are the websites they would like to display on page one for a relevant search phrase As technology improves, search engines have the ability to use more and more criteria to determine which are the best websites from leading providers of a particular product or service
For example, search engines now use a number of criteria to evaluate a website for its helpfulness to visitors They prefer websites that display well on mobile devices and ones that engage and inform visitors
They also use a number of criteria to evaluate the company behind the website, preferring those that have a significant presence on other related websites and social media sites So, there are a many moving parts to good SEO
Because there are only 10 websites displayed on page one for most search phrases, SEO professionals are working in a very competitive environment We must attempt to influence as many of the criteria used by the search engines as possible To be successful in gaining page one rankings, it is usually necessary to positively influence more criteria than other websites now appearing on page one For most 1st Click Consulting clients, we are able to achieve page one rankings for 50 or more relevant search phrases
In very competitive categories, that success may not be possible when the website is first launched, but may come over time
First, we must point out that this is almost certainly unsolicited spam email that carries Federal criminal penalties As such, we wouldn’t trust them any more than the guy from Nigeria who emails about the $1 million inheritance
Beyond that, it is important to remember what is involved in successful SEO It is not possible to do the same set of simple things and get good results for every client Each client faces a different level of competition Each operates in a different marketplace with clients that may be more or less knowledgeable about what they are searching for I spend more time on keyword research with a database of actual keyword phrases that are being used than someone doing $300 SEO would on the entire project
In short, SEO must be customized to the individual client For some, social media is necessary For some, their competitors have built a strong online presence outside of their own website though citations and links And, for some, the most important element may be an informative, engaging website Some clients face competition that makes all of these things important
For businesses that used to spend thousands of dollars a month on Yellow Pages ads, an investment in quality SEO can be far more valuable than those ads ever were Like Yellow Pages users, search engine users are looking for your products and services and are ready to become customers But, instead of having just a small ad to describe your company, you can use your entire website to generate that call or email
With quality SEO, you will put your best sales presentation in front of your best prospects
It is possibly the greatest bargain we offer 1st Click Consulting's monthly consulting package includes traffic and ranking reports, pay-per-click and social media results reporting for those using those media, and up to one hour of phone or email consultations (as needed)
But, those are not the most important things that clients get The importance of the monthly consulting package is that it allows us to be part of your marketing team on an ongoing basis By monitoring your online activities, and understanding what is working and not working for you, we can continue to advise you about new opportunities For our consulting clients, we also monitor competitors’ online activities, and help you with reputation monitoring and management
The web is a fast-moving environment Most business owners and CEOs cannot take the time to stay on top of everything going on there 1st Click Consulting does that full-time, and can take much of the pressure off your management and marketing staff
We know of no legitimate SEO company that does However, our tenured clients all have page one rankings for more than 100 relevant keyword phrases Some of them have page one rankings for what I call “root” keyword phrases that the search engines would not usually display commercial businesses for These are very popular search phrases, but the search engines typically display websites like Wikipedia or university websites, because the search engines understand these to be searches for general information instead of searches for products/services Nevertheless, our clients’ sites are apparently judged highly relevant to these searches by the search engines, and they benefit greatly
But, if you were to ask us to guarantee that you would get top rankings for a particular search phrase, we cannot do that Search engine optimization involves a combination of art and science It is not a 2+2=4 situation Our goal is to get rankings for as many variations of relevant search phrases as possible
We know of two “scams” by firms that are offering guarantees Some guarantee search engine rankings, but the guaranteed phrase is so rarely used and uncompetitive (possibly even one irrelevant to your business) that the guarantee is worthless There are also some companies that offer guarantees of page one rankings that are actually selling pay-per-click advertising Anyone can do that—and probably at a better price
1st Click Consulting works with any business that has not grown enough to have its own Internet marketing staff That means that we work with small local businesses and with larger companies that market nationally and internationally
Because our expertise in working with any client is based upon market and competitive research within the online environment, we are not restricted to serving businesses operating in narrow fields We have worked with manufacturers, wholesalers, service providers and retailers
If there is one thing the vast majority of our clients have in common, it is that they already have a website that was professionally created, and know that it is not enough to simply have a good-looking website Their experience has proven that in order to compete online and have a website that acts as an effective marketing tool, businesses need the specialized expertise of a company like 1st Click Consulting
Successful SEO is not just about search engine rankings Our goal for any client is this: We want to bring the client enough new business to more than pay for our fees
Sometimes, we have potential clients that we turn down because we don’t think we can accomplish that—either because To meet our goal we need to do two things: That is it We cannot tell any client that they will achieve a particular ranking for a particular phrase These days, rankings change a lot That is just how the search engines operate Our clients do have page one rankings for many more phrases than they did before we began helping them
Four things set 1st Click Consulting apart
Digital Marketing
