Acquisio

Acquisio is a software platform for managing pay-per-click advertising on Google Ads and Bing Ads. It uses machine learning to adjust campaigns and is built for agencies and local search resellers who handle many client accounts at once.

Products and services

• Campaign creation: launches ad campaigns in bulk across many accounts.
• Budget and KPI management: manages spend and targets across platforms.
• AI optimisation: machine learning tools that tune campaign performance.
• Cross-publisher reporting: pulls search and social campaign data into single reports, with executive summaries and notes.
• Report scheduler and templates: automatic report delivery and ready-made templates that can be branded and linked to many accounts.
• White-label client portal: a secure portal where clients can view current and archived reports at any time.

Customers and markets

Its users are marketing agencies and local SEM resellers, including teams selling search advertising to local businesses. It also offers APIs, add-ons and data connectors.

Key facts

• Platforms: Google Ads, Bing Ads and social ad channels
• Integrations: APIs, add-ons and data connectors