Inveritas Research

InVeritas Research gathers data through surveys and interviews, then turns the findings into advice for the people making decisions. The firm describes itself as a global, full-service company in quantitative and qualitative research. Its experience runs to more than fifteen years, with a panel of over five million respondents, and most of its clients are businesses and institutions that want evidence before they launch a product, change a service or set a strategy.

Quantitative fieldwork

Quantitative projects measure how large groups think or behave. The firm runs online surveys, computer-aided telephone interviews, computer-assisted personal interviews, face-to-face interviews and central location tests. It presents these methods as a way to collect large volumes of data that can be counted and compared across groups.

Qualitative research for understanding motives

Qualitative studies explore why people choose what they choose. Alongside group discussions, the firm runs one-to-one depth work and ethnographic studies, as well as message-board research carried out online. Its usability and testing research looks at how people handle a product or service in practice.

Concept and product testing

Before a product reaches the market, InVeritas Research tests the idea and the product itself. Its testing work covers concepts, product trials and usability, so that clients can read reactions while changes are still inexpensive to make.

Hard-to-reach audiences

The panel is one of the points the company stresses most. It says it can recruit business decision makers, high net worth individuals, senior finance and IT leaders, legal professionals and physician subspecialists, such as transplant surgeons and pediatric oncologists. Research among these groups is difficult to arrange, and the firm presents its access to them as a core strength.

Sectors served

The site lists work for banks, credit unions, card companies, brokerage firms and insurers on customer experience. It also serves chemical producers, consumer health and packaged goods businesses, energy and utilities companies, food and drink producers, government and public sector bodies, medical device and diagnostics makers, and IT and telecoms firms. In animal health the firm notes that feed additives are expected to grow fastest within the sector, which splits into feed additives, vaccines and pharmaceuticals. It has also worked for automotive and tire manufacturers, oil companies, component suppliers and dealerships.

Quality control on every project

Work is handled by one dedicated team per client, which the company says keeps communication and expectations consistent. It describes quality control procedures at each stage of project management, with deliverables checked by a separate quality team and by project directors before they are handed over. It describes its clients as the center of everything it does, which it says shapes every stage of a project.