Aleph Media

Websites designed around visitor behaviour

Aleph Media started in Auckland, New Zealand, and now serves clients in Malaysia and abroad from Kuala Lumpur, with designers, developers and digital marketers spread across Asia-Pacific. The agency says its people are also cognitive scientists, and that it applies design psychology and the study of how people use a site to build interfaces that raise interactivity and conversions. It measures its work against what it calls real-life success metrics: interactivity, conversion rates and sales.

Web design, WordPress and online shops

Custom WordPress sites are built for businesses in any industry, with the usage behaviour of the client's customers in mind. For retailers it designs e-commerce stores aimed at raising sales without raising the owner's workload, so that a shop can be managed day to day without a developer on call. The site describes the platform as secure and scalable.

Search optimisation and paid search

Its search optimisation work follows white-hat, data-driven methods meant to build a site's authority and bring steady organic traffic, supported by content strategy and optimisation. Paid search campaigns target visitors likely to convert, for goals such as sales, app downloads, store visits or plain awareness. Results are reported openly through analytics and reporting.

A case study from Malaysian furniture

The agency's featured example is Zolano, a Malaysian leather sofa manufacturer with an outdated site and almost no search traffic. Aleph Media redesigned and restructured the site and added a content strategy and search optimisation. It reports that daily organic traffic rose by 900% within three months and that the site now ranks in the top five for more than 120 competitive keywords.

Google credentials and international clients

Aleph Media says it is a Google Marketing Partner and that every team member holds an Advanced Google Analytics qualification, with Search Ads certification as well. It presents its work as data-backed, and says its clients, of every size and market and from around the world, choose it for international standards.