GoGoChimp

The conversion rate optimisation agency GoGoChimp is based in Glasgow, Scotland. Its typical clients sell direct to consumers or run software subscriptions. The goal in every engagement is to convert more of the traffic a site already receives into customers, with the ad budget left as it is. It has worked for thirteen years on optimising websites, and its own material calls its team web designers, copywriters and data specialists.

Regular testing of pages and offers

The agency's core service is conversion rate optimisation. It runs regular tests on pages, headlines and calls to action, and it ranks the changes it tests by research and experience, so the most promising ideas are tried first. Its work uses heatmaps and visitor recordings to show where people drop out of a funnel, which helps it decide what to change.

Landing pages built around one goal

For e-commerce and lead generation, GoGoChimp designs landing pages that match the client's brand and focus on a single goal. Its material says each page is laser-focused on maximising the conversion rate, and the firm shows examples of recent landing page work, including new branding and designs that the firm reports lifted conversion significantly.

Page speed and technical fixes

The agency optimises page speed, on the basis that slow loading costs visitors. It presents speed work as part of conversion rate optimisation rather than a separate technical exercise, since a page that loads quickly keeps more people on the path to a purchase.

AI-assisted testing and the 347 Method

GoGoChimp runs its testing with AI tools, which the firm credits with a quicker pace than classic split testing. Its method, which it calls the 347 Method, is described as research-backed. The firm also offers AI search optimisation and email automation, both aimed at the same conversion goals as the main work.

Audit, reporting and sectors

A client typically begins with an audit that looks for the largest losses in the sales funnel, followed by a monthly report that ties each change to its effect on revenue. Its clients are mainly direct-to-consumer brands and software businesses, including e-commerce companies that run paid traffic.