Apollo Siti Web

Websites meant to bring in customers, built by an Italian web agency

Apollo Siti Web is an Italian web agency that builds business websites, online shops and the marketing pieces around them. It is run by a developer who has worked in the field for over fourteen years and describes himself as a technician that learned to turn code into revenue for clients. The agency argues that a website should earn money and not only look good, and says it never begins a project by asking which colours a client likes. It begins with the client's figures and sales goals.

Building around the client's numbers

According to the agency, many web firms sell an attractive template with little underneath. It sets out three working principles in answer. The first is technical analysis: studying how a client's customers should travel from their first visit to a purchase or enquiry, using data on user behaviour rather than guesswork. The second is solid infrastructure, meaning sites that stay fast and do not fail when a hundred visitors arrive together. The third is a sales strategy, which ties the site to a concrete system for winning customers, such as a contact form that feeds leads into a CRM.

Websites, shops and WordPress support

The agency makes responsive, search-optimised business websites that the client can manage alone through a content management system, aimed at private clients and at micro, small and medium-sized firms. It also builds e-commerce sites for selling online, again designed for search visibility and self-management. Existing sites can be redesigned, and the agency offers support for sites running on WordPress.

Branding, landing pages and lead generation

Beyond the site itself, it helps companies build a consistent identity, from a new or refreshed logo to visual identity and coordinated company materials. It also works on lead generation: landing pages, sales funnels, newsletters and professional autoresponders. Social media and digital marketing round out the offer.

Clear terms and a plain way of speaking

The agency describes its relationship with clients through clear language and honest agreements, and it presents itself as a client-first partner that values long-term relationships. Its pitch is aimed at owners who have been disappointed by sites that looked good for six months and then produced nothing.