DoublePositive

Advertisers and institutions that have spent money generating leads can hand the follow-up to DoublePositive, a performance marketing firm operating since 2004 and part of the OSG group. The agency focuses on winning customers for its clients, and its approach is to turn leads into sales conversations.

Phone contact that starts while the lead is fresh

The agency has a call centre team: its staff phone new leads at once and hand qualified prospects to the client's own sales team. The firm says the gap between an aged lead and a dead lead is timing, so the first contact is treated as the most important step in the chain.

Re-engaging leads 30 to 90 days later

Its re-engagement service calls prospects again between 30 and 90 days after the first outreach, aiming to start conversations that may be more viable once some time has passed. The agency describes this as a way of recovering value from leads that have already cost the client money, rather than writing them off.

One-to-one nurturing and the data behind targeting

Nurturing and engagement are handled one to one, with the goal of growing what each customer is worth over time. Propensity modelling and analytics help decide who to target, and the firm says lead segmenting, dial strategy and scripting are chosen together to lift transfer and engagement rates.

Quality checks and compliance on calls

Quality assurance runs in three layers, and the agency offers compliance support for its calling activity. It presents these checks as the way clients can be confident that calls made on their behalf meet the standards they expect.