Express Analytics

Express Analytics provides data, AI and analytics services to mid-market companies. Its work centres on marketing operations, including a customer data platform, campaign analytics and data exchanges that bring customer information together.

What Express Analytics offers

• Customer data platform: the Oyster platform gathers customer data from every touchpoint into one longitudinal profile of each customer.
• Marketing analytics: multi-touch attribution, marketing mix modelling and customer lifetime value work.
• Voice of customer analytics: analysis of customer feedback to show what shoppers want.
• Prospecting and recommendations: a recommendation engine and high-worth customer prospecting.
• Data visualisation and BI: dashboards and business intelligence analytics services.
• Marketing data hub: data exchanges and appends, with automated list generation and client prospecting.

Who it works with

The site names retail and consumer goods, financial services and restaurant and food services among its industries. Client quotes come from Lamps Plus, Beach Body and Solar Turbines.

Key facts

• Data security: data in flight and at rest is encrypted, with GDPR and CCPA compliant processes.
• Platforms: built on Databricks and Fivetran.