ConvertCart

Working in conversion optimization and email marketing for online stores, ConvertCart says a store needs both software and a managed service. It therefore combines an AI system with a team of human strategists who run the work on the client's behalf. The company says it is built for online businesses that want someone to own the revenue outcome, rather than simply delivering a design or a campaign.

An AI analysis backed by human strategists

The platform studies a store using patterns learned from more than 25,000 A/B tests. It then combines those patterns with the store's analytics, customer feedback and website experience to find the main barriers to purchase. The company says the output is a ranked set of priorities, so the team starts with the changes most likely to pay off. The firm describes its strategists as conversion rate experts who carry out the testing and the implementation themselves.

Conversion optimization with revenue accountability

The first service is conversion optimization. The company says it finds where shoppers leave the purchase path, then runs A/B tests on the changes it proposes. It describes the aim as more sales from the same traffic, together with a higher average order value. Clients receive one-to-one support from a named contact, which the company presents as part of its managed approach.

Fully managed email and repeat purchases

The second service is email marketing, handled end to end. The company builds targeted automated flows that keep customers returning and encourage repeat orders, and it measures those flows against the revenue they generate. It states that email can account for a substantial share of a store's revenue, and it presents this as one of the main reasons for combining email with its testing work.

Site search, personalization and the first audit

Two further offers complete the range. Site search improvement aims to raise the revenue each visitor brings from the search box on a store. Personalization tailors the shopping experience to different customers, and the company says it can lift conversion for shoppers who see relevant products and messages. Every engagement starts with an initial audit of the store, which sets the priorities before any work begins.

Platforms and the customers served

The company says it works with more than 500 online stores, most of them in the Americas. Those stores run on Shopify, BigCommerce, Magento or WooCommerce. ConvertCart states that it does not only deliver design or campaigns: it takes responsibility for outcomes such as average order value, conversion rate and repeat purchases, and it presents that accountability as the point of the managed model.