Goodish Agency

Goodish, a digital marketing agency focused on SaaS companies, works mainly on the technical side of marketing. Its work covers planning marketing, setting up tracking and running campaigns, and it describes itself as a guide to the technical side of marketing for businesses that sell software.

Marketing for SaaS businesses

Customer journey optimization

The agency maps how visitors move through a site and improves each step. Tracking runs through Google Analytics, Tag Manager and Data Studio, which show where visitors drop away and what to change.

Paid advertising

Campaigns run on Google Ads and Facebook Ads, planned as part of a wider plan for growth.

Websites and email

The agency builds custom websites designed around a client's brand and product, and runs email marketing as part of its growth plans.

Strategy and implementation

Goodish turns complex marketing technology into growth plans a client can act on. Its stated expertise covers SaaS, fintech and e-commerce, and its clients are entrepreneurs and small and medium-sized companies that want to grow quickly.

Podcast and writing

The agency publishes a podcast, the Goodish Show, with episodes on topics such as selling a SaaS business and selling a product with a demo. It also publishes articles that explain the technical side of SaaS marketing with real use cases.