AIMS Digital

Founded in Israel in 1998, AIMS Digital is a digital marketing agency that links Israeli companies with buyers in other markets. Its focus is international sales and lead generation for small and medium-sized companies, many of which have worked with it for years. The agency has handled campaign work in Japanese, Russian, Chinese, Korean and a number of European languages, and says most of its team are native English speakers.

Advertising, search and social channels

The agency's paid search work covers pay-per-click advertising on Google and Bing, with the aim of lowering advertising spend while still reaching buyers when they search. Its search engine optimisation is designed for an international audience, and it runs social media optimisation alongside. Conversion optimisation and web analytics show how visitors move through a site and which pages turn them into leads or buyers.

The agency also offers digital marketing consultancy and website audits, and says it uses AI to help clients get more return from their marketing budgets. Its services are set out as one full package covering search, paid advertising, social media, conversion and analytics.

Analysis before a plan is written

Each engagement starts with a careful analysis of the client's market, customers and product. The agency then builds a plan for that one business rather than applying a standard template. It examines the impact of every message and refines the wording so it speaks to what customers need most, and it says it reviews the results of each campaign to improve the next one.

Markets, languages and sectors

The agency says it works with start-ups through to large companies that already have a marketing team but want to take it further. Its website says it has worked in almost every industry, and it lists universities and higher education among the sectors it serves. Its international experience is one reason it says its staff are at home in global markets, with the language skills to reach buyers in several countries.