Glowtify

B2B companies use Glowtify, an AI marketing system, to find the buyers they want. The platform gathers strategy, writing, publishing and campaign work in one place, and it is aimed at niche industries. Users set the buyers, position and result they are aiming for, and the system turns that direction into a plan it then follows.

Strategy and content for niche B2B industries

The strategy tools help a business set the buyers it wants to reach, the position it wants to hold and the result it is working towards, and then turn that direction into a plan that guides what the system produces next. Content can be created for any purpose each week, with a month of material mapped out in an editable plan that shows channels, cadence and ideas.

Publishing and campaign tracking in one system

Glowtify publishes content across channels from a single system, and it runs strategy, planning, creation, approvals and publishing in one workflow. Sales and marketing activity is tracked in the same place, so a team can see what has been published and what it has produced.

Lead generation for sales teams

The campaign side promotes a business's work in the markets it picks, with the goal of more inbound calls and enquiry forms for its sales staff. The company says the aim is to put high-quality leads in the pipeline so that sales staff have enough conversations to keep busy.

A system for non-marketers

Glowtify is built for owners and staff who are not marketers. It keeps the business's imagery, colour scheme, content guardrails and dos and don'ts as part of the context for every output, so drafts reflect the company's identity, and the company says it helps turn what a business knows about its work into marketing that shows why buyers should choose it.