Applica Agency

Applica Agency is a mobile app growth agency. It designs and runs growth systems intended to raise the lifetime value of app users and lower the cost of acquiring them, mainly for subscription apps in competitive US and European markets.

What Applica Agency offers

• Paid user acquisition: campaigns across Meta, Google, TikTok and Apple Ads.
• Creative optimisation: producing and testing ad creatives against performance data.
• App store optimisation: improving store listings to attract organic installs.
• Product growth: onboarding, feature discovery, personalisation and retention work.
• A/B testing: structured experiments on pricing screens, onboarding and calls to action.
• Roadmaps: custom growth plans for each app.

Clients

The agency works with app owners and mobile teams. A published case study covers a global flight-tracking app launched for the travel company AirHelp, localised for many markets.

Key facts

• Focus: subscription and consumer mobile apps
• Service model: a full-stack growth partner covering marketing and product