DigiCoffee

Paid media for customer acquisition

With offices in Miami, Florida, and Medellin, Colombia, DigiCoffee buys paid media for its clients. Its campaigns run on Google, YouTube, Facebook and TikTok, with the aim of producing leads and customers. The agency describes its work as hyper-targeted, intent-based advertising for businesses that want more customers, and it sells that service as a way for a business to focus on running its operation while the lead-generation system runs in the background.

The agency says its experience with Google Analytics and campaign optimization is meant to ensure that the marketing makes money, and its emphasis is on measurable return rather than visibility alone.

Google, YouTube and social advertising

Its Google Ads work covers search and display advertising managed on client accounts, with the agency pointing to its Google Partner status as evidence of its capability. The company says it meets Google's partner requirements, including a campaign optimization level above a set threshold and a majority of its account strategists holding Google Ads certification.

YouTube advertising is a central part of its offer. The agency publishes video case studies covering contractors, real estate businesses, a law firm, and sellers of online courses and apps, which show how its campaigns were set up for each sector. Facebook and TikTok advertising extend the same lead-generation approach to social platforms.

Websites and funnels

Web and funnel design completes the service. The agency designs web pages and sales funnels intended to turn visitors into inquiries, so that the advertising and the page that receives the click are built together. It also publishes a calculator comparing the cost of an agency with that of a freelancer, which it offers as a free tool for businesses weighing their options.

Where the agency works

The Miami office is the main address the company gives, and the Medellin office sits alongside it. The agency says it is a team of experts who enjoy digital marketing and helping businesses grow, and it works with clients across several sectors.