HeyHuman

HeyHuman is an independent creative agency that draws on neuroscience and behavioural science. It builds campaign ideas from how people actually act, and calls its style Unusual Everyday ideas, meaning work that mixes the familiar with the unexpected.

Products and services

• Brand work: ideas and meaning meant to change how people behave towards a brand.
• Social content: in-house content creation for social channels.
• Experiential marketing: activations that put people in direct contact with a brand.
• Sampling: campaigns that get products into consumers' hands.
• Shopper marketing: work aimed at people in the buying moment.

Who it serves

Clients work directly with a senior team. The agency has written about food and drink marketing under the UK rules on products high in fat, salt and sugar, and about how brands can respond to cost-of-living pressures.

Key facts

• Ownership: independent
• Approach: people-first, based on behavioural insight
• Recognition: cited a business transformation agency award from a trade publication