GrowPad

Run from Spain, GrowPad is an inbound marketing agency for software-as-a-service companies and IT services firms. It rests on over a decade of experience in B2B technology search and content, and it says it runs monthly tests with more than twenty SaaS and B2B tech teams to refine its frameworks for search, AI answer engines and conversion.

Inbound marketing for SaaS and IT service firms

The agency works with two kinds of client. Software companies usually need the path from trial to sign-up tied to search, while IT service firms often need to narrow their focus so they rank for high-intent queries rather than competing as one more generic provider. For both, GrowPad aims to move clients away from word-of-mouth selling toward a steady flow of qualified inbound leads built on SEO, content marketing and link building.

Funnel and content audit across the first 90 days

The first step is an audit of the funnel and the content, identifying bottom-of-funnel gaps, overlapping topic clusters and mismatched search intent that block conversions. The team then maps keywords to funnel stages, defines the niche and writes content briefs around buyer intent. Technical and structural work follows, covering conversion-focused service pages, internal linking, SEO setup and GA4 tracking. Execution then runs for 90 days, with ready-to-use briefs, AI adoption and link plans, and progress tracked throughout. Companies that already have writers or marketing managers receive strategic direction and tasks ready to implement.

Link building and technical SEO

Link building aims to earn backlinks for technology companies that lift authority and search rankings, and the firm describes placements from high-authority domains. Technical SEO work corrects how the site is structured and where keywords overlap, so that visits are converted into leads. The firm also works on brand awareness for the senior people in a client's company, improving the personal profile of its executives in the market.

Results reported across software clients

GrowPad reports work for an IoT software development company, for the healthcare software developer Tateeda Global, and for the B2B software developer Exoft. Results it lists include a fivefold increase in traffic to one application development page, top two to ten rankings for high-intent keywords, and a reversal of a 38 percent traffic decline that had started in the first half of 2024.

Survey of 110 teams on search and AI

In 2025 the firm says it surveyed 110 teams to learn what the most successful IT and SaaS companies do differently with SEO, LLM visibility and marketing spend. It reports that 47 percent of IT and SaaS companies saw leads fall that year despite stable budgets. Its LLMO framework aims to make a client appear in AI-generated answers as well as in Google results.