Heavygate Marketing

Organic search work tested on control sites first

Heavygate Marketing is a search engine optimisation agency based in Manchester that describes its work as revenue-first. Its site says it serves businesses across the UK, and it has widened its offer to PR and email marketing alongside SEO. The agency says it reports against revenue rather than impressions or follower counts, and that its SEO work is aimed at drawing buyers who are ready to purchase.

The SEO method starts with a client's objectives, target audience and typical customer journey, and then chooses the ranking terms most relevant to its products and services. Tactics for those terms are tested first on what the agency calls its network of control sites, so the effect can be measured while a client's current search positions remain unaffected. The agency says a tactic is applied to a client only once it has been tested for effect, and that its strategy draws on both quantitative and qualitative research.

Pace, cost and contract terms

The site says the agency halves the typical six-month lead time for organic SEO improvements, and aims to get a client to the top of target results within three months or less. Its agile approach is described as cutting implementation time and overhead, and as allowing the service to scale with a client's growth. The agency says this can deliver higher monthly organic traffic value at a lower cost than many competitors. SEO can be taken on a retainer or without a contract, and the services are described as flexible to a client's requirements and budget.

Organic search as a source of sales

The agency explains organic search as one of the most affordable ways to market a business. Its aim is the highest position for a business's website in unpaid results across the terms customers type. Because natural listings respond to particular terms, the agency says organic search mainly reaches users with high commercial intent, people looking for a specific product or service.

PR and email alongside search

Beyond SEO, the site describes PR that earns coverage in the publications a client's buyers already follow, and email work that revives a list the client already owns. A revenue audit maps where money is earned and where it is lost, then selects the channel or two that deserve attention first.

Heavygate Marketing is a marketing agency in Manchester that builds its work around revenue rather than reach or follower counts. It began as a search engine optimisation specialist and now runs three channels: SEO, PR and email marketing.

Products and services

• SEO: building and ranking pages that attract buyers, with sound technical foundations, purposeful content and lasting links.
• PR: earned mentions and links from outlets a client's customers already read.
• Email marketing: reviving dormant lists into repeatable sales.
• Revenue audit: looking at where income comes from and where it leaks, then picking the one or two channels to work on.
• Testing: trying SEO tactics on its own control sites before applying them for a client.

Who it works with

It serves businesses in the UK, and reports to them against revenue. Prospective clients apply to work with the agency.

Key facts

• Based in: Manchester, United Kingdom
• Approach: data-led and tested before rollout
• Channels: SEO, PR and email