Girlpower Marketing

Girlpower Marketing is a public relations and digital marketing agency based in Southern California. It works mainly for consumer lifestyle brands and specialises in marketing to women, a group the agency says controls or influences 85 percent of household spending. Its team brings experience in media relations, content, influencer work, events and social media.

Services

• Public relations: traditional and digital media relations for brands.
• Social media and digital marketing: planning and running brand activity on social and digital channels.
• Content and influencer work: creating content and engaging influencers to reach consumers.
• Events and brand experiences: planning events that bring consumers into contact with a brand.
• Brand positioning and creative design: defining where a brand sits in its market, plus design work.
• Research and insights: research used to shape strategy, including a white paper on the purchasing power of women.

Clients

Clients are consumer lifestyle brands, especially those selling to women.

Key facts

• Based in: Southern California
• Network: member of the Unified Strategies Public Relations network
• Specialism: marketing to women