Girlpower Marketing

Girlpower Marketing is a Southern California-based public relations and digital marketing agency specializing in consumer lifestyle brands We also have something extra: a well-honed expertise in marketing to women Our team is comprised of award-winning strategists with deep experience in public relations, content marketing, influencer engagement, events and social media We rely on comprehensive research and strategy to develop smart solutions that deliver exceptional results for our clients

As a member of Unified Strategies Public Relations network, we combine the personalized attention of a boutique firm with the scale of a global full-service agency to help our clients navigate today’s shifting digital landscape

We’re happiest when we’re changing the status quo, thinking outside the box, and having fun along the way Most importantly, we’re honest with our clients, our audience, and each other

And about our name? It’s where we started — with the power of girls More specifically, the immense financial muscle that women consumers wield today Like controlling or influencing 85 percent of all household spending Now that’s girlpower

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With a landscape that’s more about chatter than original thinking, there’s a real opportunity for brands to stand out How? By getting noticed With exceptionally creative ideas that are driven by compelling insights Thinking outside the box Innovative storytelling All based on smart strategy

We understand the challenges you face The need to constantly be looking for ways to keep your current customers happy while adding new ones Standing out from your competition Staying relevant in a very crowded marketplace

We offer solutions to those challenges, by seamlessly integrating strategies to create public relations and digital marketing programs that increase engagement, build equity and drive measurable business results for your brand

Our Public Relations and Digital Marketing Process

We strive to not just meet, but to exceed client expectations Delivering exceptional results requires the discipline of using data and insights to inform our thinking We blend the art and science of communications to develop public relations and digital marketing ideas that are driven by great content, creativity, and influence to create meaningful connections between consumers and the brands they use

The ability to reach consumers at every stage of their journey has made social media the most powerful factor in their purchasing decision We engage audiences with meaningful conversations that articulate a brand’s personality, and create high-converting ads that maximize impactand value, letting data ensure the best ROI

It’s more important than ever for brands to be captivating and embrace storytelling Because if you don’t have a great story to tell, no one will listen We create illustrative, photo and video assets to provide best-in-class storytelling

We tap digital tastemakers to create content that tells stories in authentic ways and illustrates the role our clients’ products play in helping consumers live their best lives Includes strategy, monitoring/reporting, briefing materials, messaging development, contracts, and negotiation, etc

We work with you to develop your story with the heart of your brand in mind We start with research that informs insights These insights help to differentiate your story, form connections, and motivate action

Today’s second-by-second news cycle has forever changed media relations Our media specialists are experts at creating personalized storytelling with a customized outreach strategy including non-traditional media tactics, including paid editorial and influencer marketing

From street teams to influencer events to media launches and branded consumer experiences, we create shareable, flawlessly executed moments in time to launch food & beverage, CPG, and lifestyle products and services that garner national attention

Every brand has one chance to make a great first impression From website to logo and collateral, we use clean design, strong imagery, and inspired content, all with creative twists that keep customers stay a little longer

We use research-driven insights to craft each client’s unique story and develop programs that increase engagement and drive business results We understand the power of actionable data and develop a custom measurement plan for each program that measures both reach and impact

Women are the most powerful consumers on earth – responsible for 85 percent of all household purchases and controlling $7 trillion in U S spending Yet 91 percent say marketers don’t understand them Our deep understanding of the female mindset brings your brand and these powerful consumers together in a true meeting of the minds

What Clients Are Saying

“Linda and the Girlpower Marketing team have put us on the digital map! Through Linda’s profound understanding of the female consumer, they were able to nail the imagery and messaging needed to connect with our target audience They have built a robust and highly impactful influencer program to share our brand story with millions of women, and the product-specific campaigns they’ve created have produced consistent results over the past three years, driving sales to our key retailers The level of service and support we receive from them is top notch – we appreciate that our best interests are their top priority ” — Matt Roskuski, Summit Brands “Girlpower Marketing has been an invaluable partner for our brand Not only has the team helped grow our social presence, establish our brand within the influencer community, and help grow our sales month over month, they have become an extension of our team We are grateful for their strategic partnership and ongoing support they provide to help us meet and exceed our business goals ” — Christina Gumser, Evenflo Feeding, Inc

“Linda steered her team to incredible results for our holiday media/influencer campaign –we look forward to working together again!” — Mary Ellen Keating, Barnes & Noble “Girlpower Marketing has been a tremendous partner, caring for our brand as if it was their own From our initial launch, Linda and her team have leveraged their relationships and insights to ensure the brand quickly connected with our core consumers They are exceptional at what they do ” — Dr Lisa Amundson, Founder – Pep Talk caffeinated sparkling water “I hired Linda and her team to promote a brand that was old and tired, and that needed a true face lift We were about to launch a cool, new product and her team helped us position it in all the right places The results were phenomenal, starting with a placement in the New York Times gift guide on the day after Thanksgiving! Her team did great work that helped us revitalize the brand ” — Jill Speakerman, Whirlpool Corporation “One word to describe Linda – fantastic I was first introduced to Linda when I was looking for a seasoned PR professional who had extensive knowledge marketing to the Consumer Packaged Goods industry, as well as marketing directly to women Needless to say, that introduction led to a phenomenal working relationship that exceeds expectations on many levels Linda is extremely knowledgeable, professional, and really great to work with ” — Liz Papagni, Specialized Marketing Services “Girlpower Marketing has been our full creative agency They know exactly what they’re doing, and have our audience completely dialed in They really listen and do their best to accommodate our wishes while executing what they know best This has been a collaborative approach from ideation to strategy and implementation ” — Richard Wang, SmarterSkin “We signed on with Girlpower Marketing as an agency, and what we experienced was a partner Linda and her team were essential in developing our branding and marketing strategy They understand how to build a brand from the ground up and helped us transform our vision into reality ” — Elizabeth Jones, Black Bag Project “Linda and her team provided strong strategic counsel to help us update and refine our media program for a key selling season, resulting in an unprecedented quarter Through the process, they kept us clearly focused on our objectives, while adjusting as needed to the market conditions Linda has a keen understanding of what it takes to reach and motivate our target consumers ” — Lisa Bazinet, Karen Neuburger Ltd