j2 Group

J2 Group is a business-to-business lead generation agency in Melbourne, Australia. It designs and runs outbound sales programmes for clients, from finding target accounts through to booking meetings for the client's sales staff.

Products and services

• Australian SDR teams: sales development staff recruited, trained and managed for the client.
• Offshore SDR teams: dedicated overseas teams running structured outreach.
• Field sales programmes: territory-based prospecting through face-to-face contact.
• Account-based marketing: multi-touch sequences aimed at priority accounts.
• Targeting and messaging: ideal client profiles, market analysis, call frameworks and outreach sequences.

Who it serves

The agency serves B2B companies seeking a steadier sales pipeline. One case study covers a payments company for which it built an offshore programme and a field programme across Australia and New Zealand.

Key facts

• Based in: Melbourne, Australia
• Reporting: live pipeline reporting and weekly reviews against agreed targets