Invamer

Brand Equity Audit and what it measures

The Brand Equity Audit is the firm's measure of how consumers know, picture and feel about a brand. It covers awareness, image, positioning, emotional connection and loyalty, and it produces specific indices for each of these. The audit is designed to show a brand's position with consumers in a form that can be tracked over time.

Prestige Audit: a 360-degree view of a company

The Prestige Audit is a 360-degree evaluation of a company and of how it relates to its different audiences. The firm looks at five dimensions of that relationship, which it says helps a company understand its reputation with the groups around it, including customers, employees and investors. Corporate reputation is a theme the firm returns to in its published commentary.

Customer and staff experience research

Customer experience research examines the links between a customer and a brand, including business customers. Internal experience research looks at the same questions for staff, since the firm treats the people who work for an organisation as part of how it is perceived. Both strands are designed to show what shapes a customer's relationship with a brand.

Innovation drivers and idea generation

Innovation drivers are a qualitative method that the firm uses to generate ideas and develop innovation processes. It is used when a company needs fresh directions rather than a measurement of the current position. The firm says this work draws on qualitative research, and it has written about how artificial intelligence is beginning to help with that research.

Price tracking, service quality and social media audits

The firm also runs price tracking and execution studies, a service quality audit, and a social media audit. These offer clients regular information on how their prices, service and online presence compare with the market. Together with the brand and customer work, they make up a range of audits that can be combined in one programme.

Shopper research and storytelling

Commentary published by the firm covers how shopper research helps businesses understand their customers, and how emotions shape purchase decisions. It has also written on storytelling as a method in qualitative research, arguing that stories help bring out how people experience a product or idea. These pieces show the thinking behind the company's methods.

Public surveys and studies

Invamer has carried out large studies for trade associations and public bodies in Colombia. Its published work includes a national survey on the health system, prepared for a trade association, and a study on the rise of illegal cigarettes, prepared for a federation of departments. The firm says its research helps businesses and citizens make decisions based on reliable information.

Track record and team

The company says it has been carrying out research for more than 50 years. Its team draws on expertise in both qualitative and quantitative research, and the firm describes its methods as varied, using a range of techniques and technology platforms that it integrates to deliver the information clients need.