Invamer

Invamer is a market research company. Its website says it has been finding out what people think for more than fifty years, using a team skilled in both qualitative and quantitative research.

What Invamer does

• Brand Equity Audit: measures awareness, image, positioning, emotional connection and loyalty among consumers.
• Prestige Audit: a 360-degree review of a company and how its different audiences see it, across five dimensions.
• Customer experience research: studies of the links between customers and a brand, including business customers and staff.
• Innovation drivers: a qualitative method for generating ideas and developing innovation.
• Price tracking and other audits: including service quality and social media audits.

Customers and markets

The site shows testimonials from a brewer, an economic research foundation and a ride-hailing company. It says the information helps both businesses and citizens make decisions.

Key facts

• Track record: over 50 years, as stated on its site
• Methods: qualitative and quantitative research using varied techniques and technology platforms