Anexa BPO

Anexa BPO runs contact centres in Mexico, handling customer service and sales work on behalf of other companies. It began in Hermosillo in 1997 by supplying infrastructure to call centres and later moved into running operations itself. Today it has sites in several major Mexican cities and serves both Mexican and international clients.

What Anexa BPO does

• Contact centre services: trained agents who handle inbound and outbound calls for client brands.
• Omnichannel customer experience: service programmes built across phone and digital channels, including WhatsApp.
• Sales campaigns: tailored outbound and sales programmes designed for each client.
• Bilingual campaigns: English and Spanish work, with a stated affinity for the Hispanic market in the United States.
• Business analysis: a review of a client's processes and goals before a programme is designed.

Who it serves

Anexa serves national and foreign companies, and earlier material pitched its nearshore centres to US firms, noting they sit about two hours from major US cities.

Key facts

• Based in: Mexico, with operations in several major cities
• Founded: 1997, in Hermosillo
• Awards: several Stevie Awards for customer service, operational strategy and customer experience, plus recognition from the Mexican industry body IMT
• Certification: information security certification
• Languages: Spanish and English