ItFacto

ItFacto is a French agency that plans and delivers media, marketing and communication campaigns aimed at mid-sized companies and large accounts. It says it has done this for more than fifteen years, and won a gold prize for lead generation and a bronze prize for business creativity in 2023.

What ItFacto does

• Digital and multichannel lead generation: campaigns that supply prospects to sales teams or marketing automation systems.
• Account-based marketing: targeted programmes for major accounts.
• Brand awareness: media and online campaigns that build recognition.
• Decision-maker events: gatherings for senior buyers.
• Sales network support: activity that helps field sales teams cover a territory.

Who it serves

The agency reaches buyers in IT, HR, finance, sales, export and logistics roles at companies with more than 100 employees, up to the largest listed French groups. It reports about 420 clients on an annual basis and around 1,300 programmes.

Key facts

• Based in: France
• Team: more than 160 professionals
• Award: gold lead generation prize at the 2023 international marketing meetings