Demand Works Media

Demand Works Media, trading as DemandWorks, runs demand generation programmes for B2B revenue and marketing teams. Its work centres on reaching whole buying committees early in their research, using content, intent signals and outreach across several channels, and turning that engagement into qualified opportunities.

Products and services

• Content syndication: placing a client's content in front of prospects filtered by job role, function, seniority, company size, industry and technology stack.
• Account-based marketing: programmes aimed at named target accounts and the specific job titles within them.
• Intent data: monitoring research and purchase intent to spot accounts that are actively looking.
• Multi-channel engagement: display advertising, newsletters, AI-driven content experiences and branded content around priority accounts.
• Audience Explorer: a tool for sizing a target audience by title, company size, intent topic and geography.

Who it serves

Clients are B2B marketers and revenue teams; published material includes a case study with Workiva and a testimonial from The Pedowitz Group.

Key facts

• Audience: a first-party base of opted-in B2B professionals drawn from its own network of industry publications
• Experience: more than 10 years in B2B demand generation
• Methods: progressive profiling, behavioural analytics and personalised messaging