Digital Marketing Strategies

Digital Marketing Strategies is an agency in Pittsburgh, in the United States, that concentrates on getting websites and videos found in search and then improving how many visitors take action. Its approach links search optimisation, content, user experience and analytics rather than treating each channel separately, and it pays particular attention to B2B and manufacturing firms it sees as behind in digital marketing.

What Digital Marketing Strategies does

• Search engine optimisation: keyword strategy and on-site work aimed at ranking for chosen phrases.
• SEO website analysis: a report that benchmarks a new or existing site across 12 areas and lists fixes.
• Lead generation management: ongoing digital marketing covering SEO, site monitoring, analytics and multi-channel messaging.
• Custom Google Analytics: tailored reports built around a client's goals and tactics.
• Video marketing and production: training, educational and advertising video, plus optimisation for online video platforms.
• Conversion rate optimisation: root cause analysis and competitor research to lift sales, calls and form fills.

Clients

The firm serves companies that need more qualified visitors and leads, with a stated focus on B2B and manufacturing businesses.

Key facts

• Based in: Pittsburgh, United States
• Experience: more than 20 years in search engine optimisation
• Video: producing online video marketing since 2006, drawing on a background in commercial advertising