By Appointment Only (BAO Inc.)

BAO, short for By Appointment Only, is an appointment-setting and lead generation company that works with sales and marketing teams to arrange meetings with decision-makers at target companies. Its services include outbound prospecting, warm introductions to contacts within target accounts, and demand generation programmes intended to produce marketing and sales qualified leads. The firm has a practice focused on the US federal, state, local and education government market, alongside enterprise and mid-market clients. It has worked with clients including Automation Anywhere on pipeline generation. BAO says clients pay based on results achieved rather than time spent, and it has produced published research on how B2B sales representatives view the sales process.