Conexus Group

Customer relationship services from contact channels to proximity messaging

Conexus Group offers services meant to improve how businesses deal with their customers, whether those are direct buyers or buyers through a sales channel. Its materials are in Spanish. The group presents its work as a step past traditional CRM, and the site now notes that the group holds ISO 9001 certification for its processes and services.

Reaching customers through many channels

Telephone, email, chat, chatbots, SMS, WhatsApp and social networks are the tools the group uses so that a company can identify, recognise and talk to customers personally. Its contact centre does more than take calls: it handles web, chat, WhatsApp, email and social media in one service, either for one-off projects or joined with the rest of its offer. It can also set up local phone numbers in any country and answer them centrally over VoIP, so callers pay a local rate.

Loyalty programmes

Incentive and retention schemes are among its favoured tools for encouraging buyers to stay with a brand over the long term. The platform behind them is adapted to the client's industry and collects data on who the customers are and how they use the products.

Analytics

Specialists in applied analytics use data mining and machine learning to turn that data into measurable, personalised communication, focusing on retention and on other marketing and sales questions.

Relationship marketing advice

Its marketing experts help clients define strategy and tactics that move a brand from acquiring customers to keeping them, using the group's range of services and platforms.

Proximity marketing

The group also offers contextual marketing, which sends highly targeted messages based on where a consumer is. Small low-energy Bluetooth beacons placed in chosen locations each emit a unique digital code that a custom app picks up. The code goes to a central campaign system, which sends push messages to registered consumers. It suits mass events, shopping centres, stadiums and museums.

Conexus Group provides services that help businesses build better relationships with their direct and channel customers. It combines contact channels, loyalty programmes and data analysis, shaped to each client's industry.

Products and services

• Multichannel customer contact: call centre, email, chat, chatbots, SMS, WhatsApp and social media messaging.
• Loyalty programmes: incentive and retention schemes designed to encourage repeat purchasing.
• Analytics and modelling: data mining and machine learning applied to customer retention and sales.
• Contextual marketing: location-based messages sent to registered app users, triggered by Bluetooth beacons in venues such as shopping centres and stadiums.
• Relationship marketing advice: strategy for acquiring and keeping customers over the long term.

Who it works with

Businesses that want to personalise their communication and marketing with customers.

Key facts

• Certification: ISO 9001 quality management
• Channels: call centre, email, chat, SMS, WhatsApp and social media