BusySeed

BusySeed is a digital marketing agency headquartered at 1178 Broadway in New York City, founded in 2013 by its chief executive, Omar Jenblat. Besides New York it lists locations in California, Texas, Florida, Massachusetts and Rhode Island, and says it has worked with more than 500 businesses, from large companies to small local firms.

What BusySeed does

Its work spans search engine optimisation and AI search, sometimes called generative engine optimisation, where it tracks how a brand appears in the answers AI assistants give. It plans and buys paid advertising on Google, Meta and LinkedIn, runs lead generation for both B2B and consumer businesses, manages social media and email marketing, builds websites, and connects marketing and sales systems through automation. The agency is a Google Partner, a Meta Business Partner and a HubSpot Solutions Partner.

Research on AI recommendations

BusySeed publishes original studies on how AI assistants recommend companies at busyseed.com/research. It lists ten studies, each released with its dataset and its method, including the limitations it found. One follows for 15 weeks whether the company an assistant names first stays the same; another compares which vendors are recommended together for informational and for buying questions in the same category.

Clients and results

Its case study library can be searched by client, industry and service. Named examples include Riverland Homes, in real estate, for which it reports 955 leads in 2024; Palisade Fence, where it attributes $563,009 in revenue to its marketing; and the University of Rhode Island, where it reports a 44% lower cost per lead from Google Ads and paid social. Other studies cover restaurants, healthcare, financial services and education. These figures are BusySeed's own reported results.